Ad Platforms Only Track Clicks. We Identify the Buyers Behind Them.
Ad Platforms Only Track Clicks. We Identify the Buyers Behind Them.
Each ad platform and marketing channel has its own tracking limitations and data gaps. Select a platform to see exactly where those gaps are - and how AdsROAS fills them.
See Pricing & Features
How it works
Ad platforms
How it works with
Meta Ads
AdsROAS runs as a first-party script on your domain - not a third-party tracker. It captures every session regardless of browser, then matches the anonymous visitor to a real email.
1
Identifies visitors on Safari and Firefox that Meta Pixel cannot see
2
Returns verified name, email, and phone for non-converting visitors
3
Syncs identified contacts to Meta as Custom Audiences - including the browsers Pixel missed - for more complete targeting and more accurate lookalikes
Safari & Firefox capture
AdsROAS captures visitor sessions on Safari and Firefox, where Meta Pixel is blocked by default
Non-converter identification
AdsROAS resolves anonymous non-converting visitors to verified contacts and syncs them to your CRM
Custom audience enrichment
AdsROAS feeds identified contacts back into Meta as Custom Audiences, including browsers Pixel never tracked
Before vs after
What changes when
you use AdsROAS
3rd Party
Limited Visitor Transparency
Closed-box audience
Zero visibility
No activity tracking
Blindly trusting algorithm
Third-Party Pixels
Blocked by Safari, Firefox, others
33% of visitors are never tracked
Third-party pixel
Conversions may 20-40% lower than reports
No B2B Enrichment
Intent signals absent from their graph
No insight into company data
Account-based retargeting impossible
Unable to identify lead roles/positions
Limited Email Data (Personal Only)
Only holds the email used to create a Meta account
Corporate/B2B emails are absent
Custom Audience match rates typically range just 10–40%
Retargeting Limited to Meta's Funnel
Misses visitors from organic search, Google Ads, LinkedIn & direct traffic
Non-meta visitors are completely invisible to your retargeting campaigns
Black-box Algorithm
Meta's Andromeda algorithm is a black box that agencies can't crack
Privacy restrictions mean Meta receives roughly 20% less data than needed for optimization
Leads to higher CPAs and weaker targeting
1st Party
Full Visitor Transparency
Visitor identities
Session count
Time on site
Pages viewed
First-Party Pixels
Not subject to browser blocking
Own all contact data
Access to 33% more visitors
Operates on Firefox and Safari
B2B Identity Enrichment
Track visitor company information
Track visitor title/position
True account-based retargeting
Full intent signals
Multi-channel Contact Data
Identify personal and professional contact data
Provides multiple emails and phone no.'s
Significantly improved audience match rates
All-source Audience Retargeting
Captures visitors from all traffic sources (Organic, paid, direct, referral, social)/
Your retargeting audience reflects the full picture of site interest
Control of Meta's Algorithm
Feeds Meta a high-quality seed audience of known, enriched, intent-confirmed visitors
Better upstream data reduces your dependence on Andromeda
Ad platforms
How it works with
Google Ads
AdsROAS captures sessions that Google Tag misses and resolves anonymous visitors to verified contacts. Each contact is tagged with UTM parameters - so you know the exact campaign, ad group, and keyword that drove each identified visitor.
1
Captures sessions on Firefox and ad-blocked browsers where Google Tag doesn't fire
2
Identifies non-converting visitors and logs them with full UTM attribution
3
Feeds identified contacts into Google Customer Match to extend retargeting beyond past buyers
Blocked session recovery
AdsROAS captures sessions on Firefox and ad-blocked browsers where Google Tag doesn't fire
UTM-level attribution
AdsROAS tags each identified contact with the UTM parameters from their session - campaign, ad group, and keyword
Customer Match expansion
AdsROAS exports identified contacts to Google Customer Match, extending retargeting beyond past buyers
Ad platforms
How it works with
TikTok Ads
AdsROAS' first-party pixel fires on all browsers including iOS Safari. It resolves TikTok-driven visitors to verified contact records you own, independent of TikTok's platform, and activates them across any channel.
1
Captures iOS Safari sessions that TikTok Pixel cannot track
2
Builds owned contact records - email, phone, name - that exist outside TikTok
3
Exports contacts back to TikTok Custom Audiences, or activates them via email and SMS
iOS Safari capture
AdsROAS captures visitor sessions on iOS Safari, which blocks TikTok Pixel by default
Own your contact records
AdsROAS builds contact records from TikTok-driven traffic - name, email, phone - stored outside TikTok's platform
Audience export
AdsROAS exports identified contacts to TikTok Custom Audiences, or activates them via email and SMS
Ad platforms
How it works with
Email Marketing
AdsROAS resolves the identity of visitors who arrive, browse, and leave without submitting any form. Each verified email is validated and hygiene-checked, then pushed into your email platform in real time - triggering your existing flows automatically.
1
Identifies non-converting ad visitors and returns a verified, deliverable email address
2
Pushes contacts into Klaviyo, HubSpot and ActiveCampaign in real time
3
Triggers existing flows automatically - browse abandonment, re-engagement, post-visit nurture
Form-free identification
AdsROAS resolves the identity of visitors who land from an ad and leave without submitting any form
Real-time platform sync
AdsROAS pushes verified, hygiene-checked email addresses into Klaviyo, HubSpot, ActiveCampaign, and other platforms in real time
Automatic flow enrollment
AdsROAS triggers existing automation flows - browse abandonment, re-engagement, post-visit nurture.
Ad platforms
How it works with
LinkedIn Ads
AdsROAS identifies the professionals visiting your site - regardless of which ad platform sent them - and returns name, email, phone, company, and job title. Each record includes session context so outreach can be relevant from the first message.
1
Identifies named individuals and their company from anonymous B2B site sessions
2
Returns professional data - role, company, industry - alongside personal contact details
3
Includes session context - page visited, time on site, campaign source - for personalised outreach
B2B visitor identification
AdsROAS identifies named individuals and their company from anonymous B2B site sessions
Professional data return
AdsROAS returns professional data alongside contact details - role, company, and industry - where available from the identity graph
Contact Page Activity
Attach session context to each record - page visited/campaign source - so outreach references what the visitor was looking at
Ad platforms
How it works with
Meta Ads
AdsROAS runs as a first-party script on your domain - not a third-party tracker. It captures every session regardless of browser, then matches the anonymous visitor to a real email.
1
Identifies visitors on Safari and Firefox that Meta Pixel cannot see
2
Returns verified name, email, and phone for non-converting visitors
3
Syncs identified contacts to Meta as Custom Audiences - including the browsers Pixel missed - for more complete targeting and more accurate lookalikes
Safari & Firefox capture
AdsROAS captures visitor sessions on Safari and Firefox, where Meta Pixel is blocked by default
Non-converter identification
AdsROAS resolves anonymous non-converting visitors to verified contacts and syncs them to your CRM
Custom audience enrichment
AdsROAS feeds identified contacts back into Meta as Custom Audiences, including browsers Pixel never tracked
Before vs after
What changes when
you use AdsROAS
3rd Party
Limited Visitor Transparency
Closed-box audience
Zero visibility
No activity tracking
Blindly trusting algorithm
Third-Party Pixels
Blocked by Safari, Firefox, others
33% of visitors are never tracked
Third-party pixel
Conversions may 20-40% lower than reports
No B2B Enrichment
Intent signals absent from their graph
No insight into company data
Account-based retargeting impossible
Unable to identify lead roles/positions
Limited Email Data (Personal Only)
Only holds the email used to create a Meta account
Corporate/B2B emails are absent
Custom Audience match rates typically range just 10–40%
Retargeting Limited to Meta's Funnel
Misses visitors from organic search, Google Ads, LinkedIn & direct traffic
Non-meta visitors are completely invisible to your retargeting campaigns
Black-box Algorithm
Meta's Andromeda algorithm is a black box that agencies can't crack
Privacy restrictions mean Meta receives roughly 20% less data than needed for optimization
Leads to higher CPAs and weaker targeting
1st Party
Full Visitor Transparency
Visitor identities
Session count
Time on site
Pages viewed
First-Party Pixels
Not subject to browser blocking
Own all contact data
Access to 33% more visitors
Operates on Firefox and Safari
B2B Identity Enrichment
Track visitor company information
Track visitor title/position
True account-based retargeting
Full intent signals
Multi-channel Contact Data
Identify personal and professional contact data
Provides multiple emails and phone no.'s
Significantly improved audience match rates
All-source Audience Retargeting
Captures visitors from all traffic sources (Organic, paid, direct, referral, social)/
Your retargeting audience reflects the full picture of site interest
Control of Meta's Algorithm
Feeds Meta a high-quality seed audience of known, enriched, intent-confirmed visitors
Better upstream data reduces your dependence on Andromeda
Ad platforms
How it works with
Google Ads
AdsROAS captures sessions that Google Tag misses and resolves anonymous visitors to verified contacts. Each contact is tagged with UTM parameters - so you know the exact campaign, ad group, and keyword that drove each identified visitor.
1
Captures sessions on Firefox and ad-blocked browsers where Google Tag doesn't fire
2
Identifies non-converting visitors and logs them with full UTM attribution
3
Feeds identified contacts into Google Customer Match to extend retargeting beyond past buyers
Blocked session recovery
AdsROAS captures sessions on Firefox and ad-blocked browsers where Google Tag doesn't fire
UTM-level attribution
AdsROAS tags each identified contact with the UTM parameters from their session - campaign, ad group, and keyword
Customer Match expansion
AdsROAS exports identified contacts to Google Customer Match, extending retargeting beyond past buyers
Ad platforms
How it works with
TikTok Ads
AdsROAS' first-party pixel fires on all browsers including iOS Safari. It resolves TikTok-driven visitors to verified contact records you own, independent of TikTok's platform, and activates them across any channel.
1
Captures iOS Safari sessions that TikTok Pixel cannot track
2
Builds owned contact records - email, phone, name - that exist outside TikTok
3
Exports contacts back to TikTok Custom Audiences, or activates them via email and SMS
iOS Safari capture
AdsROAS captures visitor sessions on iOS Safari, which blocks TikTok Pixel by default
Own your contact records
AdsROAS builds contact records from TikTok-driven traffic - name, email, phone - stored outside TikTok's platform
Audience export
AdsROAS exports identified contacts to TikTok Custom Audiences, or activates them via email and SMS
Ad platforms
How it works with
Email Marketing
AdsROAS resolves the identity of visitors who arrive, browse, and leave without submitting any form. Each verified email is validated and hygiene-checked, then pushed into your email platform in real time - triggering your existing flows automatically.
1
Identifies non-converting ad visitors and returns a verified, deliverable email address
2
Pushes contacts into Klaviyo, HubSpot and ActiveCampaign in real time
3
Triggers existing flows automatically - browse abandonment, re-engagement, post-visit nurture
Form-free identification
AdsROAS resolves the identity of visitors who land from an ad and leave without submitting any form
Real-time platform sync
AdsROAS pushes verified, hygiene-checked email addresses into Klaviyo, HubSpot, ActiveCampaign, and other platforms in real time
Automatic flow enrollment
AdsROAS triggers existing automation flows - browse abandonment, re-engagement, post-visit nurture.
Ad platforms
How it works with
LinkedIn Ads
AdsROAS identifies the professionals visiting your site - regardless of which ad platform sent them - and returns name, email, phone, company, and job title. Each record includes session context so outreach can be relevant from the first message.
1
Identifies named individuals and their company from anonymous B2B site sessions
2
Returns professional data - role, company, industry - alongside personal contact details
3
Includes session context - page visited, time on site, campaign source - for personalised outreach
B2B visitor identification
AdsROAS identifies named individuals and their company from anonymous B2B site sessions
Professional data return
AdsROAS returns professional data alongside contact details - role, company, and industry - where available from the identity graph
Contact Page Activity
Attach session context to each record - page visited/campaign source - so outreach references what the visitor was looking at
Ad platforms
We feed your ad platforms complete, first-party audience intelligence
Captures sessions on Firefox and ad-blocked browsers where 3rd party pixels don't track
Identifies non-converting visitors and logs them with full UTM attribution
Feeds identified contacts into custom audiences to extend retargeting beyond past buyers
↓CPL
lower CPL with first-party audience targeting
↑ROAS
higher ROAS compared to standard pixel retargeting
↑Quality
better ad targeting means higher lead quality
Ad platforms
We feed your ad platforms complete, first-party audience intelligence
Captures sessions on Firefox and ad-blocked browsers where 3rd party pixels don't track
Identifies non-converting visitors and logs them with full UTM attribution
Feeds identified contacts into custom audiences to extend retargeting beyond past buyers
↓CPL
lower CPL with first-party audience targeting
↑ROAS
higher ROAS compared to standard pixel retargeting
↑Quality
better ad targeting means higher lead quality
The Results
Better data in.
Better targeting out.
Most brands upload a custom audience built from one source - their
customer list. The people who already bought. Pulse gives you
something far more powerful: everyone who visited and showed intent.
Most brands upload a custom audience built from one source - their customer list. The people who already bought. AdsROAS gives you something far more powerful: everyone who visited and showed intent.
Bigger Custom Audiences
More signal for Meta's algorithm to work with - built from all high-intent visitors, not just the 3% who converted.
Lower CPMs Over Time
As Meta's algorithm gets smarter with better data, your cost per impression and cost per lead both decrease.
Better Lookalike Audiences
Lookalikes built from complete visitor data find more of the right people - at a lower cost per acquisition.
Higher Match Rates
Your audience list is complete - not truncated by Pixel blind spots from Safari and Firefox users who were never tracked.
The Targeting Flywheel
More visitors identified
→
Richer audiences
→
Smarter targeting
→
Lower CPA
→
Higher ROAS
How AdsRoas Works
Here's Exactly How
You Can Use AdsROAS
Here's Exactly How
You Can Use AdsROAS
Step 1
Install the Banner or Connect to your Existing Banner
Getting started with AdsROAS takes one simple pixel install on your website - no dev team required. Once it's live, AdsROAS goes to work immediately, monitoring every visit in real time and building a profile on who's coming to your site and what they're looking at.
Step 2
See Exactly Who's
Visiting Your Site.
The moment someone lands on your site, Pulse identifies them. Name, contact info, company, pages visited, time on site - all surfaced automatically. No form fill required. No guessing. Just a clean, actionable list of real people who have already shown interest in what you offer.
The moment someone lands on your site, AdsROAS identifies them. Name, contact info, company, pages visited, time on site - all surfaced automatically. No form fill required. No guessing. Just a clean, actionable list of real people who have already shown interest in what you offer.
Step 3
Filter Out Your Highest Intent Visitors.
AdsROAS filters and scores every identified visitor against your ideal customer profile. Our team reviews each lead, cuts the noise, and hands off only the prospects worth pursuing - so your pipeline is always full of people who actually match what you're selling.
Step 4
Automatically Retarget & Book Appointments.
Once a lead is qualified, AdsROAS activates your full outreach stack - targeted ads, personalized email, and SMS sequences warm them up across every channel. Then our appointment setting team makes the call, handles the follow-up, and books the meeting directly onto your calendar. You show up to a warm, qualified conversation. All that's left is closing.
Ad platforms
How it works with
Google Ads
AdsROAS captures sessions that Google Tag misses and resolves anonymous visitors to verified contacts. Each contact is tagged with UTM parameters - so you know the exact campaign, ad group, and keyword that drove each identified visitor.
1
Captures sessions on Firefox and ad-blocked browsers where Google Tag doesn't fire
2
Identifies non-converting visitors and logs them with full UTM attribution
3
Feeds identified contacts into Google Customer Match to extend retargeting beyond past buyers
Blocked session recovery
AdsROAS captures sessions on Firefox and ad-blocked browsers where Google Tag doesn't fire
UTM-level attribution
AdsROAS tags each identified contact with the UTM parameters from their session - campaign, ad group, and keyword
Customer Match expansion
AdsROAS exports identified contacts to Google Customer Match, extending retargeting beyond past buyers
Ad platforms
How it works with
TikTok Ads
AdsROAS' first-party pixel fires on all browsers including iOS Safari. It resolves TikTok-driven visitors to verified contact records you own, independent of TikTok's platform, and activates them across any channel.
1
Captures iOS Safari sessions that TikTok Pixel cannot track
2
Builds owned contact records - email, phone, name - that exist outside TikTok
3
Exports contacts back to TikTok Custom Audiences, or activates them via email and SMS
iOS Safari capture
AdsROAS captures visitor sessions on iOS Safari, which blocks TikTok Pixel by default
Own your contact records
AdsROAS builds contact records from TikTok-driven traffic - name, email, phone - stored outside TikTok's platform
Audience export
AdsROAS exports identified contacts to TikTok Custom Audiences, or activates them via email and SMS
Ad platforms
How it works with
Email Marketing
AdsROAS resolves the identity of visitors who arrive, browse, and leave without submitting any form. Each verified email is validated and hygiene-checked, then pushed into your email platform in real time - triggering your existing flows automatically.
1
Identifies non-converting ad visitors and returns a verified, deliverable email address
2
Pushes contacts into Klaviyo, HubSpot and ActiveCampaign in real time
3
Triggers existing flows automatically - browse abandonment, re-engagement, post-visit nurture
Form-free identification
AdsROAS resolves the identity of visitors who land from an ad and leave without submitting any form
Real-time platform sync
AdsROAS pushes verified, hygiene-checked email addresses into Klaviyo, HubSpot, ActiveCampaign, and other platforms in real time
Automatic flow enrollment
AdsROAS triggers existing automation flows - browse abandonment, re-engagement, post-visit nurture.
Ad platforms
How it works with
LinkedIn Ads
AdsROAS identifies the professionals visiting your site - regardless of which ad platform sent them - and returns name, email, phone, company, and job title. Each record includes session context so outreach can be relevant from the first message.
1
Identifies named individuals and their company from anonymous B2B site sessions
2
Returns professional data - role, company, industry - alongside personal contact details
3
Includes session context - page visited, time on site, campaign source - for personalised outreach
B2B visitor identification
AdsROAS identifies named individuals and their company from anonymous B2B site sessions
Professional data return
AdsROAS returns professional data alongside contact details - role, company, and industry - where available from the identity graph
Contact Page Activity
Attach session context to each record - page visited/campaign source - so outreach references what the visitor was looking at